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Customized Marketing
Brownstone Real Estate Co. has a Customized Marketing Plan
 Brownstone Real Estate's customized marketing plan is designed to help you achieve the maximum value for your home in the shortest time possible. Founded in 1971, we are an independent brokerage firm with strong ties to the
local community and the Central Pennsylvania area.
Brownstone agents will:
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Prepare a written competitive market analysis to justify our price to qualified buyers.
- Submit your home listing to all appropriate multi-list services. We are members of Central Penn, Keystone and Trend MLS, ensuring you maximum exposure through our multiple memberships.
- Submit copies of your listing to our company sales staff for their waiting buyers.
- Supply exterior and interior photos of your home to our marketing staff for use in multi-list systems, print publications, custom brochures, and web placement, including our own traffic-leader website www.brwnstone.com.
- Arrange and schedule showings of your home.
- Provide feedback from all showings.
- Promote your property for maximum exposure to other agents in the area.
- Suggest and advise you of any changes to make to your property to enhance its marketability.
- Inform you as to any changes in the market or financing and the possible trickle-down effects on the sale of your property.
- Add additional exposure through a personalized yard sign.
- Increase showings by the use of a lockbox.
- Hold open houses when appropriate.
- Advertise in accordance with our marketing strategy.
- Make you aware of all the various methods of financing.
- Promote the features and benefits of your home to cooperating brokers.
- Assist you and/or the purchaser in arranging interim financing if necessary.
- Present all contracts and assist you in negotiating the best possible price and terms.
- Handle follow-up, keep you informed on all mortgage, title and other closing procedures.
- Attend and facilitate your closing.
- Review closing documents.
Brownstone Real Estate will promote your home through use of the following:
- Print advertising where appropriate in local publications, with emphasis on your property's appeal and amenities.
- Custom color brochures designed by our marketing staff to showcase your property to potential buyers and other agents.
- Web advertising through brwnstone.com, other participating broker sites and our connections to other area sites. We are a member of the Hershey Partnership, Harrisburg Chamber of Commerce, Lebanon Valley Chamber of Commerce, Leading Real Estate Companies of the WorldT, the Employee Relocation Council, Harrisburg Home Builders Association, Lebanon County Builders Association, Community of Lebanon Association, Greater Harrisburg Association of Realtors, Lebanon County Association of Realtors, Lancaster County Association of Realtors, Central Penn Multi-List, Keystone Multi-List and Trend Multi-List.
- As a member of the Leading Real Estate Companies of the World® our website connects with the websites of more than 500 top leading real estate firms through RELOHomeSearch.com, giving your home national, even global exposure. Leading Real Estate Companies of the World® is a major real estate network comprised of the best locally and regionally branded residential firms selling over $400 billion in homes annually, more than any national franchise brand.
- Brownstone owners, management and sales associates are all extremely active in the local community, involved in numerous, varied affiliations and organizations, resulting in a strong network source. When you list
your home with Brownstone Real Estate, you're assured of a dominant local company with national connections and local presence.
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