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Seller Tips: How to Choose a Listing Agent

real estate agent meeting with coupleIn recent years Brownstone Real Estate Company has led our market area in listings sold by a rather large margin. As the co-owner of Brownstone, this statistic gives me a sense of pride. When sellers put what is probably their largest investment in our hands we undertake a huge responsibility. It is our job to properly market the home and give good, solid, advice to the seller.

So, what advice could I give a seller when they are trying to choose a company and an individual agent to represent them? Here are some of my thoughts.

Choosing a Company
I believe it is important to do a little research. What type of track record does the company have in the local market? Are they active in your market area and how do they stack up to their competition? How long have they been in business? What is their philosophy in marketing a home for sale? These are all important questions to ask when choosing a company. Of course you will need to meet the prospective agent in your home, but you may also want to meet in their office to see how the company operates. What type of support staff do they have? Do they conduct their business in a professional manner? If these questions can be answered positively then you are one half of the way there.

Choosing an Agent
The experience of the agent can be important, but is sometimes given too much weight. You want to choose a person that is honest and credible. Choose someone who will do a great job communicating with you, and shoot straight by giving you accurate information. One of the biggest mistake sellers make is choosing the agent who gives them the highest price on their market analysis. Don’t look for the highest price, but the most accurate price based on data. Make sure the agent has ample comparable sales to back up their suggested selling price. Remember, unless you are lucky enough to have a cash buyer, your home will have to appraise for the selling price. Ask them pointed questions about the market in which they should have intimate knowledge. Try to assess their willingness to work hard for you. Ask them for referrals or testimonials from past clients.

Lastly, don’t be shortsighted by choosing an agent or a company solely because they are willing to list your home for a lower commission rate. You typically pay for what you get. Pay a fair commission and allow your agent to be rewarded for their hard work. Also remember that there are two sides to each transaction. Your large investment will not best be served by offering a lower commission rate to the buyer agent who may have many other homes to show their clients. Give them an incentive to sell your home.

These are a few things that should be considered when selling your property. Make sure you are putting your largest investment in the hands of a truly competent company and agent.

Happy Selling!

Scott Campbell

Scott Campbell
President
Brownstone Real Estate Company